More Details / Frequently asked questions:
Q. How many times will my advertisement be seen?
A. It all depends on how much advertising we have pre-sold, the type of advertising you select and how many slots you purchase. Refer to the latest available approximate site statistics below to get a general idea of how often our site is visited:
Each Run of the site Banner slot has generally produced about 275,000 impressions a month. Each Home page Button slot has generally produced about 200,000 impressions per month. Each Rides Campaign slot has generally produced about 125,000 impressions per month. The LayItLow.com forums are some of the most active lowrider forums on the internet. Your ad button is seen on all the topics within the forum you sponsor. Since past performance can never be an absolute guarantee, we do not sale ad space based on CPM. Ads are available on a flat monthly rate only.
Q. How exactly does the rotation rate work?
A. We have pre-sold some of our banner advertising. Your ads rotation will be based on the remaining ad space available. The easiest way to explain this is with some examples:
Example 1: Say you purchased two slots of "run of the site" banner advertising. Your cost for this would be $190 per month and you would then control approximately 20% of all the banners displayed at the top of the pages.
Example 2: If you purchased one home page button slot your cost would be $25 per month and your button ad would display on approximately 50% of all the home page views. If you decided to purchase both slots in both buttons you could effectively control 100% of the home page button advertising for $100 per month.
Example 3: If you purchased one slot in the rides campaign your total monthly cost would be $20 and each button or skyscraper would have an approximate 25% chance of being loaded each time one of the pages in the rides section is loaded.
Example 4: If you sponsor a forum, your ad will be seen on all topics within the forum you are sponsoring. There is only one advertiser per forum, so there is no rotation.
Please note: Because the rotation of advertising is done on a random basis and different browsers will handle page caching differently the actual percentage cannot be guaranteed, but is very close to what is stated.
Q. Will my advertisement be linked back to my companies web site?
A. Yes, the banner or button will be linked to whatever web site or URL you would like. When one of our visitors clicks your ad they will be taken directly to that site. If you don't have a web page, we can create a simple page for you that highlights your business and lists your contact information. Forum sponsorship buttons will be linked to a page that forwards directly to your site.
Q. What if I don't order my advertising at the beginning of the month?
A. For our purposes, a month is considered to be 30 days. When you purchase a month of advertising, your banner will be shown for 30 consecutive days regardless of the calendar date. In other words, no, you don't have to order advertising space on the 1st day of the month.
Q. Do I need to have my own banner and button graphics?
A. We can either use graphics that you've made or we can make them for you. All banners and buttons are subject to our approval. If you would like us to make the banner ads for you, just let us know when you order the advertising and we will make them once payment is received. We'll get your approval on the graphics before we start the campaign.
Q. What are the restrictions on the banners?
A. Although we make the final call, there are not currently any set restrictions other than the specific image width and height size for the ad space you purchase. You can use animated images but it's suggested that your images be small in file size (less than 12k) because the quicker they load, the more likely they'll be seen and clicked on before the viewer scrolls down the page.
Q. Is it true that my skyscraper or button ads might not be seen?
A. Unlike the run of the site banners, skyscrapers and buttons are not loaded at the top of the page. Your ads are loaded on each page view but if the viewer doesn't scroll down the page, they won't be seen. Rates are cheaper for these ads.
Q. Is the cost of the upper and lower buttons the same?
A. The cost of upper and lower button ad locations on the home page are the same. You can request the upper or lower location.
Q. Do you have "pop-over" or "pop-under" advertising available?
A. We don't like subjecting our visitors to numerous pop-ups. There are only a limited amount of pop-unders displayed at this time and they are all handled by our advertising agency, ValueClick. They do offer campaigns that cover a network of many websites. LayitLow.com does not sale pop-unders directly.
